For the 2025 Laver Cup, our challenge was to create an identity that felt unmistakably on brand while celebrating the unique character of the host city - San Francisco. The key visual illustration - the foundation of the event's brand identity-was applied across motion, print, and digital. Plus a reimagined version for the Opening Night Gala. 

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The final brand drew inspiration from San Francisco's iconic features-the sweeping lines of the Golden Gate Bridge, the cable cars and the city's tiered geography. Golden and pink tones echoed the famous sunrises and sunsets, creating a cohesive, vibrant identity that captured both the energy of the tournament and the essence of its host city.