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Introducing Mush, an innovative coffee brand crafted from mushrooms, delivering health advantages and sustaining energy levels. In conceptualizing this project, my aim was to uphold the allure of mushrooms while exploring the boundaries of visual representation. Each aspect of the design harmonizes with the narrative of 'a stroll through the forest' – from the earthiness of the color palette, the intricate, organically drawn shapes in the illustrations and logos and the evocative brand imagery. Each element of the design transports you to the natural essence of the core ingredient: mushrooms. The geometric body font, paired with contrasting line dimensions maintained throughout illustrative elements, issues a human touch that symbolizes the act of extracting something from its innate habitat.

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