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JMJW Photos 

Black Country, Ay We.

JMJW Photos is a photographer from the Black Country (near Birmingham). His photography centres around pubs and other cultural hubs in the community of the historic area. The brief was to create a visual identity for a photography exhibition, ensuring that the design harmonised with the themes and stories within the client's work. I chose a bold serif display font, that resembles traditional Black Country industry type, and paired it with a small chain symbol logo to reflect both the county flag and the manufacturing heritage of the area. I found and repeated patterns of old wallpaper found in his photographs to mirror the homely interiors found in his work. I also added vivid emerald green and peach colours to mimic classical pub tiles. This pattern was also something that could be easily applied in the future to create a cohesive and long-term brand visual identity.

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